Elken El marino: New Testimonial and Introduction

1. Collagen and Skin Aging
Collagen and elastin are proteins that form the strucure of the skin's deeper layers, providing skin with appropriate firmness, elasticity and moisture. Up to 70% of our skin tissue is made up of collagen.

A. Intrinsic ageing
As we age, collagen degradation picks up speed. Starting from the age 25, our skin collagen content starts to diminish at the rate of 1.5% per year. At the age of 40, our skin's natural collagen synthesis slows down by at least 30% than when we were 20 years old. Gradually, collagen production is slower than depletion, causing the skin to become dull, dry and lose its firmness.

B.Extrinsic ageing
On top of that, UV light, environmental pollution, stress, unhealthy diet and smoking increase the production of free radicals in cells which triger production & activity of enzymes that break down skin structure.

The signs of skin ageing caused by collagen deficiency:
• Dry skin
• Dark circles & eye bags
• Dull & uneven skin tone
• Loss of skin elasticity (sagging)
• Fine lines or wrinkles

So how do you prevent skin ageing and restore long lost youthfulness?
Besides Good Skin Care, we need effective Internal Skin Supplement (nutricosmetics) to not only help replenish lost collagen in our skin, but most importantly to inhibit activity of enzymes that break down collagen and elastin structure in the skin andboost synthesis of collagen faster than its degradation.